Hop Around Campaign

The ‘Hop Around’ campaign revolves around gaining ridership for the Milwaukee Hop. Milwaukee has so many great things to offer, creating the elements of beer, food, culture, and music to be the focal points of the ad campaign.

The Goal of this Campaign

Increase Awareness and Ridership for The Hop by Showcasing Its Convenience, Connectivity, and Value in Everyday Life.

Posters

These posters feature symbols such as route maps, Milwaukee beer brands, and the Summerfest music and cultural festivals to entice ridership. Not to mention them all featuring Milwaukee’s famous ‘Cream City’ brick in the background.